Episode #11: Mastering Your Mindset to Activate Your Life with Lucinda Cross


On this episode of the Better Than Success Podcast, your host Nikki Purvy talks with personal and professional development life coach, Lucinda Cross. Lucinda is a best-selling author, award-winning and internationally known speaker, and spokesperson. In 2006, she started the brand Activate Your Life Today!, and is the President of Activate WorldWide Inc. a leadership services firm that specializes in personal and professional development enrichment programs. She has been featured as a guest on The Today Show, The Dr. Oz Show, and seen in various publications including Essence and Ebony Magazines.

In our interview with Lucinda Cross, Lucinda Crossshe drops some amazing jewels on how to Activate Your Life Now and how she helps amazing entrepreneurs such as yourself get started. She gets down to the nitty-gritty on how procrastination can be your ultimate downfall unless you learn how to master your mindset, so that your not just allowing life to happen. Lucinda has taken the world’s best kept secrets and helped them to gain exposure. She has assisted numerous Reality TV Stars with understanding how to maximize and monetize their rise to stardom. Lucinda instills in her clients two main principles utilizing 5 Pillars of Excellence:


  1. Master Your Mindset
  2. What is the Root of Your Business


  1. Faith
  2. Family
  3. Friends
  4. Finances
  5. Fitness

Lucinda uses her best practices such as workshops and mentoring to help her clients master goal setting and how to complete them through great time management, productivity, and communication skills. Every year on September 19th and 20th, Lucinda hosts the Activate Conference, where she brings fellow masterminds together to gather more fuel their engines. Each conference is NEVER THE SAME! This years theme is “ All or Nothing,” and will be held at Howard University. Last year about 300 people attended the Activate Conference. This year Lucinda hopes to keep things a bit more intimate but is well aware that the attendees may be about 300 or more, and she welcomes all who plan to come. She is also hosting a free event in May in New York City to give you an inside look at what to expect at the Activate Conference or when working with Lucinda and her team. Listen to this episode to find out how Lucinda built a business on the lifestyle she wanted to live by becoming her first client and mastering her mindset.

To learn more about Lucinda Cross and Activate Worldwide visit:



And follow her on social media

Connect with Lucinda on Twitter: @Lucindaspeaks

Follow Lucinda on Instagram: LucindaCross

FB: LucindaCrossSpeaks

Watch Lucinda’s videos on Youtube: virtuallucinda

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Download this episode’s transcript