One of the things that keep entrepreneurs from a strong start is not having the proper branding and supporting marketing collateral. What do I mean by that? Here are some marketing collateral pieces that many entrepreneurs overlook… Trifolds Business cards EPK (electronic press kit) or information deck Yes, having a website is imperative, but more…
Around 2008, my stepmom’s father had died and I impulsively decided that I would get up at the funeral say a few words about him in from of close family and friends. I walked up to the podium and I proceeded to stumble over this 1st grade reading level vocabulary speech that was prepared on…
Facebook’s overwhelming popularity can unlock a whole lot of sales potential for your digital business. With over 1 billion active users a month, Facebook can be major part of a your success story, but only if you really take the time to plan it’s setup and usage. Following these 7 steps will help you optimize…
In the world of typefaces there are so many to choose from. It’s like “Lays” potato chips, “betcha can’t eat just one.” Well I betcha can’t choose just one, I know it’s a bit intimidating. There’s so many and they all speak to you differently. The fonts you choose says a lot about who you…
Over time things change and your brand has to change with it. The people you once served may no longer need your product, or your brand just doesn’t catch the attention it once did. If you haven’t been living under a rock then you notice when top brands such as Pepsi rebrand. There’s nothing wrong with…
How many of us feel like branding is marketing and marketing is branding? My guess is most of you. You often use these two as one saying things like, “my logo is my brand.” In fact your logo is not your brand it’s a marketing material for your brand. Your logo actually represents your brand and…
For small businesses, branding is just as important as it is for large businesses. A business without branding– in the grand scheme of things– means nothing. Just think about McDonald’s, whenever you see the golden arches you instantly think “Mickey D’s!” Or how about Christian Louboutin, you instantly know that’s what someone’s wearing when you…
Whether you’re a small business or a large corporation a style guide is conducive to the success of your organization. Your brand’s style guide plays a very major role in your business as it documents your brands design specifications. It is used to create balance, harmony and cohesiveness when designing all of your business’ marketing materials.…
When you go out into the world to promote your business, your business card is usually the first thing a prospective new client sees. And, in order to make a lasting impression you should make sure that your business card is memorable. And, not only that, but make sure you actually have one! In order…
In order to stay relevant and credible to your clients, you must stay updated and current with the trends especially when it comes to your logo. Your logo is the first thing someone usually sees when researching your business. Each and every day your business is constantly growing and it’s up to you to be sure…