Every entrepreneur needs to know what a ‘cultural divergence’ is. No, actually, every marketer needs to know this term. Traditionally a ‘cultural divergence’ is the tendency for cultures to become dissimilar over time. But as it pertains to business it means something a little more specific and intentional. Cultural Divergence A cultural divergence is an…
About 2 years ago I overcame the biggest business setback I had ever encountered. Once I realized that I had emerged from the abyss, I was so thankful that I had to write about my experience and how I did it. The crazy thing was that, I came up with the framework for the solution…
We’re right in the middle of the summer months and before the kids all get ready to go back to school and everyone gets back into full work mode, you can count on almost everyone around you taking tons of vacations. If you’re a small business and have a small team, managing all of your…
Here at Better Than Success you know our number one goal is to teach you the art of success. That’s why we not only consistently provide you with valuable free content, podcast episodes, and worksheets, as well as premium resources when you are ready to help you take your business to the next level. But…
I talk with a lot of entrepreneurs and business startup hopefuls and there is one thing in common amongst all of them, they have lofty goals and take a lot of pride in their goals. This is one of my favorite things about this amazing group of people because they desperately want to effect change…
I don’t think there is any business owner or entrepreneur who wouldn’t love to have a great story about their business on the news or featured in the local newspaper. Everyone wants media coverage, but sometimes, attracting a journalist to cover your story can be tough. Journalists receive tons of story pitches every single day.…
LinkedIn doesn’t get enough credit compared to more trendy social media sites like Twitter. Most people tend to ignore it, very rarely logging in, updating statuses, accepting connections, and replying to messages. But if you Google your name right now, more than likely your LinkedIn profile page will appear at the top of the search results.…
When it comes to following your dreams, be prepared to be committed for the long haul. Whether you’re starting a business or embarking on a dream career, please know that your dreams have been put inside of you for a reason. They are tied to your life’s purpose. Your life’s purpose should be seen…
I’m sure you’ve heard people talk about left-brained versus right-brained people, but which one are you. Are you more creative or logical? Complete this quiz and find out which side you often think on. Creative people use more of the right side of their brain while logical, analytical people use more of the left. Whether…
Time and time again I’ve told you that email marketing is 40% more effective than any other form of online marketing. But that doesn’t mean that you can just send out emails and people will buy. There needs to be a strategy behind your email marketing. Remember, you are not trying to grow your list…