If you’ve seen great success in your local community, you’re probably contemplating how much further you can push your limits. For most small business owners, the end goal has always been becoming a national brand. After you’ve spent a few years establishing yourself and built a comfortable level of business prowess, you’ll want to take things to the next level. Implementing a few small steps over a long period of time can help you find steady growth that will take you across the country.
Get Active on Social Media
If you haven’t already done so, it’s time to establish a strong presence on social media. Billions of people across the globe use social media on a regular basis, and to boost your visibility, you need to make yourself available to them on the platforms they love to visit. Jumping in on popular trends that are relevant to your business, such as rising hashtags, can help you reach a large number of people throughout the country. If you update regularly, you can turn these people into long-term followers.
Build a Great Website
At some point, you may want to rent office space or retail locations in different areas of the country. Before you do that, you’ll need to design a website that’s large and user-friendly enough to handle an entire country’s worth of customers. Seeing where your traffic and inquiries are coming from will allow you to make wise expansion efforts. If you intend to make your business national solely through e-commerce, this is another consideration you’ll have to make when designing your updated site.
Connecting with other businesses and improving your visibility through the internet is relatively inexpensive, and it’s certainly easy to do. Creating a blog for your business can help you find guest contributors, or allow cross-posting that will share your content with
new individuals who may be interested in your business. Using the right SEO keywords and building a larger network can help you float to the top of Google’s search engine results. This will make you easy to discover to anyone, anywhere.
If your small business sells a product, you need to consider how you’ll get it across the country. Some businesses choose to work with fulfillment centers that can help ship their products to different areas of the country in a shorter amount of time. Other businesses prefer to send their products to retailers that cater to the niche they serve. Consider how you intend to get your product to the people who will be most interested in making a purchase.
Advertise, Advertise, Advertise
In order to ascertain that you’re spending your advertising dollars wisely, run targeted campaigns. Broad campaigns will reach a lot of people, but there’s no guarantee that the majority of these people would find your business relevant to their lifestyle. Social media platforms allow businesses to run demographic-specific campaigns by utilizing a whole host of user data. If you know you’re trying to target female millennials in urban areas between the ages of 18 and 24 who are interested in yoga, you can run a campaign to those exact specifications.
Being internet-savvy will take you a long way in creating a national business. Before the internet took over, such expansions were a lot more difficult and time-consuming for small business owners. Taking advantage of the resources already available to you makes a large expansion easier than ever before.