360° Photographs: The Latest Tool to Go Viral on Social Media


Social media is continuously plunging to a higher level each day. The competition is quite tough and online marketing experts trying various unique ways to get their products and services viral on social media. If you’ve been paying attention to social media trends one of the newer trends you may have noticed is 360-degree photos. So many bloggers and content creators are trying to include this new feature on their sites. 

Even Facebook has recently added a new feature to add 360-degree photographs in the timeline. Facebook now allows you to convert the normal images to an interactive one that one can see by tilting your smartphones using the Facebook app on your mobile device. Facebook CEO Mark Zuckerberg said that you just need to upload a panorama image or an image was taken with 360-degree app and rest will be done by Facebook.

Many experts feel that this 360-degree photographs will rule in the times to come. Not only Facebook, I personally think that every social media network I surely gonna add this feature to their list. These 360-degree images have come up with great news for the business community. 

Here are some of the major benefits of 360 Degree Images for Businesses

Your Work Place

When I say work Place, I mean real work Place. Not the road before your place. Not your patio either. Not an edge of office either, because the image is 360 degrees!

If you have a store, take a 360 of your front office or shop region. This welcomes individuals into the area to truly discover what your area looks like and what they can expect when they visit. You can even provide the nearby locations in the images defining how the area looks like where your shop is situated.  It’s kinda similar to a Google Earth see yet better with the goal that clients can better discover your area. This is really helpful; for retail locations, restaurants, and different organizations that welcome new clients on daily basis.

If you have a distribution center or assembling set up of any sort, take a 360 photograph to show what this looks like. This shows individuals how genuine you are about your business and offers them a glance at how you work.

360 pictures 1

Team Gatherings

Out for a celebration with your team? Want to introduce new team members? Celebrating a member’s birthday or organization event? Get everybody around and have the 360-degree photograph shot from center of the event to catch everybody in one major grinning, cheerful photograph.

Events and Special Occasions

Do you go to conferences, meetings, or any kind of special occasions? Your clients and followers will probably enjoy an inside look at what you’re doing after work hours, as long as it’s professional.

Amazing Locations

Do you travel for work? If you get to visit fun, vivacious, energizing locations around the country or the world, share some of that with your followers. You could capture some beautiful photographs in 360 and post to your social media sites. A travel blogger or worldwide speaker could include this feature into their regular arsenal of content shared on their blog or on social media.

Creative Perspective

Attaching some of the best and creative images to your posting list would really help your business big time. You can capture some shots such as from a cliff of the entire city or a shot from the plane or something similar. If  your image is about these sort of extraordinary spots or opportunities, you can thoroughly utilize an awesome 360-degree photograph. 

Some Important Tips Before Start Clicking 360-degree images:

Right Gear

These days most of the cell phones have a great camera which can help you click amazing 360-degree images. The latest android or apple cell phones have great resolution, pixels and memory to create a sizzling panorama.

Practice makes perfect

You need to click numerous photos and get yourself an expert edge before sharing your panorama images on Facebook. You are responsible for your brand’s image and weight in the market. Take time and play with lights, angles, positions and get your shot perfect.

Steady hands are important

It doesn’t make a difference how great your camera is if the camera holder stumbled while shooting. With a 360-degree photograph, it’s quite important to know the correct position of the  camera. If you have a special stand for your camera then it’s great and if you are holding it with your own hands then you must do it quite carefully.

360° Photography is a great way to engage with your audience. So don’t anymore time and start capitalizing with this latest trick of social media marketing.


Author Bio:

Sumit Ghosh is the CEO of Socioboard Technologies and the marketing Head of Socioboard. Where he’s responsible for the overall marketing strategy of SocioBoard, including production marketing, positioning, demand generation and online marketing. Socioboard’s new approach to open source social media management is changing how Social Media Marketing companies, digital agencies, corporations and web/broadcast media across the world thinks about Socioboard.