In episode 106 of the Better Than Success Podcast host Nicole Purvy gives The 6 Rules to Follow When Writing Your First Self Help Book. In this episode Nicole Purvy announces the Better Than Success Live Podcast + Brunch on May 19th giving the details of the two amazing guest Wallo267 and Ash Cash as…
Every entrepreneur needs to know what a ‘cultural divergence’ is. No, actually, every marketer needs to know this term. Traditionally a ‘cultural divergence’ is the tendency for cultures to become dissimilar over time. But as it pertains to business it means something a little more specific and intentional. Cultural Divergence A cultural divergence is an…
In episode 105 of the Better Than Success Podcast host Nicole Purvy shares her knowledge on the topic of How to Manage Mulitple Large Scale Projects and Scale Up Your Revenue in a solo episode.
What if I told you that you could immediately get access to over 50 on demand real estate lessons that will aide you in investing in real estate? I’ve been learning real estate for over a year and I will tell you the biggest thing that I have learned about real estate…there are so many…
In episode 104 of the Better Than Success Podcast host Nicole Purvy puts a spin on her podcast interview and talks with the Better Than Success staff, Briana Arrington, Askia Harris, and Alayah Tillman, about ‘branding’. Nicole Purvy asks the staff the top 3 things they learned about branding and gives some tips and tricks…
One of the things that keep entrepreneurs from a strong start is not having the proper branding and supporting marketing collateral. What do I mean by that? Here are some marketing collateral pieces that many entrepreneurs overlook… Trifolds Business cards EPK (electronic press kit) or information deck Yes, having a website is imperative, but more…
In episode 103 of the Better Than Success Podcast host Nicole Purvy talks with speaker, author and certified coach, DaVita Garfield. DaVita credits the many life experiences as the driving force behind her God-given assignment to support other women by encouraging them to overcome any obstacles. Bio DaVita has been able to fulfill her…
In episode 102 of the Better Than Success Podcast host Nicole Purvy talks with 25 year old, credit mechanic Aaron Clarke. Known as “Philly Credit Mechanic” Credit Specialist, Aaron Clarke, is the founder and owner of Philly Credit Mechanic credit services which helps raise credit scores from 75-200 points in a short timeframe. After being…
In episode 101 of the Better Than Success Podcast podcast Haitian-born, beauty and fashion photographer Ricky Codio talks with Nicole Purvy about How to Stay Creative While Successfully Running the Business. Bio Ricky Codio is a Philadelphia-based visual artist and owner of The Mannequin Factory. He has captured the attention of the media industry and…
In the 100th episode of the Better Than Success Podcast host Nicole Purvy turns the tables and is now the interviewee. Guest host Kyree Terrell of My New Philly talks with Nicole about her top 3 business failures including the postponing of the Entrepreneurs and Leaders Conference. The conversation gets emotional and inspirational. We talk…
In episode 99 of the Better Than Success podcast real estate investor, mortgage lender, and “professional community builder” Joe Scorese talks with Nicole Purvy about how to build a large community that feeds your business. Bio Joseph V. Scorese is a Rutgers State University Graduate with Accounting & Economics Degrees. Joseph has been licensed in Real…
Last week, when I asked 13,000 of you in a survey what were you most interested in taking advantage of learning from me most of you said:How to Run a Subscription Based Business to Earn Residual IncomeThe wild thing about that is KNEW you would say that. I had already planned on doing a few webinars…
In this episode of the Better Than Success Podcast, Nicole Purvy talks with entrepreneur and online school professor, Andre Hatchett. Andre is a nationally acclaimed entrepreneur and philanthropist. Andre is the owner of The Black Real Estate School, Andre’s Notary School, The Notary Business School and co-founder of Buy Black NYC. Known as “Mr. Buy Black,” Andre is the driving…
In episode 97 of the Better Than Success Podcast host Nicole Purvy talks with 24 year old business mogul SimDiva. Desimber (December) Alexander better known as SimDiva is a 24 year old, 3 time entrepreneur, motivational speaker and youth mentor. “SimDiva” is a self-titled brand to exemplify and display every aspect of her life. How…
On episode 96 of the Better Than Success Podcast host Nicole Purvy interviews Sonia “The Student Loan Doctor” Lewis. Author, Speaker, and CEO of The Student Loan Doctor LLC, Sonia Lewis is the people’s advocate for overcoming their own student loan debt. She became a full-time entrepreneur less than a year ago and has impacted…
In Episode 96 of the Better Than Success Podcast host Nicole Purvy discuses business and life with Real Estate Investor Traci Powell. Traci Powell Traci has been a licensed real estate agent in Pennsylvania for 15 years. Using her Bachelors Degree from Drexel University in engineering Traci is well versed in the logistics of negotiation…
Around 2008, my stepmom’s father had died and I impulsively decided that I would get up at the funeral say a few words about him in from of close family and friends. I walked up to the podium and I proceeded to stumble over this 1st grade reading level vocabulary speech that was prepared on…
Early last year, I learned about Bitcoin and I was super against it. I told everyone I knew that it was a stupid investment and just a ridiculous “thing” to waste your money on. At the request of a few crypto-fanatic friends in my circle, I finally broke down and watched a couple hours worth of…
About 2 years ago I overcame the biggest business setback I had ever encountered. Once I realized that I had emerged from the abyss, I was so thankful that I had to write about my experience and how I did it. The crazy thing was that, I came up with the framework for the solution…
In episode 94 of the Better Than Success Podcast host Nicole Purvy interviews branding mogul Tiffany Williams. Tiffany Williams is the creator and owner of the luxury streetwear brand Bellargo Piarge, which means, “Fashion is life”. In March 2004, beginning with one simple t-shirt logo, Bellargo Piarge was launched in Philadelphia, Pa. Through drive, determination…
In Episode 93 of the Better Than Success Podcast host Nicole Purvy interviews 24-year-old real estate investor Jamisa McIvor. Learn how she acquired all these properties in just one year. Bio Jamisa McIvor, owner of 9 properties, is a 24-year old wife and mother of two (expecting one). Through a lot of networking and learning…
When I was 25 years old, I was earning six figures, living in a dope apartment by the beach in LA, driving a custom Lexus, and yet… I was miserable with a capital “M”. Let me back up and reintroduce myself. I’m Nicole Purvy, real estate investor, entrepreneur, author, and owner of Better Than Success.…
In this episode of the Better Than Success Podcast host Nicole Purvy interviews real estate investor and entrepreneur Michael Earley. Michael Earley, is the visionary and owner of Philadelphia’s premier real estate company, Royal Realty Group. A full-service realty, development and investment company that provides home buying/selling services as well as other investments and property…
On this episode of the Better Than Success Podcast, host Nicole Purvy interviews Cat Washington aka MS Cat. Cat Washington is an actress, model, serial entrepreneur and owner of Pure Lounge, BBMC Boutique, BBMC Cosmetics, Avoir Couture, and My Level Fitness. Her entrepreneurial career began 8 years ago right after her residence on the reality…
In this episode of the Better Than Success Podcast, host Nicole Purvy talks about achieving a high level of business success while at the same time suffering personal life tragedies. Tank will be a speaker at our Entrepreneurs and Leaders Conference on March 16-17, 2018 in Phila. Get tickets at betterthansuccess.com/conference Charles “Tank” Harris is a financial…
On this episode of the Better Than Success Podcast, Nicole Purvy interviews Ileane Smith. Ileane Smith is a blogger, podcaster, YouTuber, and social media specialist. She founded one of the most successful blogging websites in 2010, called Basic Blog Tips, and since then has seen much success in creating online tutorials and live streaming videos with…
In this episode of the Better Than Success Podcast host Nicole Purvy interviews entrepreneur Brett Pulli. Brett Pulli is the Director of Possibilities at JoyJoy Watches. Joy Joy watches is an accessories company that produces art for your wrist that happens to tell time. The 3 year old company’s flagship product is an interchangeable water…
In this episode of the Better Than Success podcast, host Nicole Purvy interviews real estate investor Attiyah Blair. Attiyah Blair purchased her first investment property in 2007 at the young age of 23 and has picked up additional rental properties since then. In her first year rehabbing homes Attiyah has earned six-figures in profits and provided job…
In this episode of the Better Than Success Podcast, host Nicole Purvy, interviews Ryan N Boyer. Ryan is the Business Manager for the Labors’ District Council of Philadelphia and Vicinity, the Chairman of the Delaware River Port Authority, and President of the Coalition of Black Trade Unionists and Phila Building Trades. Ryan is extremely politically…
WIRE or The Women in Real Estate Summit, brought to you by Better Than Success, was a one-day intensive real estate investing summit featuring a line-up of all star women real estate investors. On Oct 28th 2017 we held our first annual summit. We closed the event out with a live podcast interview of Ayesha…
WIRE or The Women in Real Estate Summit 2017 aka #WIRESummit, brought to you by Better Than Success, was a one-day intensive real estate investing summit featuring a line-up of all star women real estate investors. On Oct 28th 2017 we held our first annual summit. We closed the event out with a live podcast…
In episode 83 of the Better Than Success podcast, host Nicole Purvy talks Managing Customer and Client Expectations. Listen to this episode to learn the top reasons why customer and client expectations are not met and the five top tips on managing customer expectations. Get 25% off live and virtual tickets at to the Women In Real…
In ep #82 of the Better Than Success podcast, host Nicole Purvy talks How to Build a Million Dollar Mortgage Business in Few Short Years with Christian Best. Christian Best, CEO of Magnum Opus Federal is an award-winning broker, recognized within his industry for exceptional expertise, strict ethical standards and delivering unmatched benefits to his clients.…
In episode #81 of the Better Than Success Podcast, host Nicole Purvy talks about the one rule in the sport of business. We define the rule, how to avoid breaking it, and how to win in business by observing this rule. We also talk about the 29 characteristics of being a hustler and how all…
In episode 80 of the Better Than Success Podcast, host Nicole Purvy talks about how to identify & understand the seasons of any business to maximize profits. There are 7 steps in achieving 6-figure income in your first year in business. Knowing these steps and which season each of these steps fall in is key…
In this episode the Better Than Success Podcast, host Nicole Purvy talks about the “BTS Golden Rule of Leadership”. She explains how to use this rule to accelerate the growth of your company, get all employees to align with the company’s vision, determine when to replace people immediately, and how to avoid employee burnout. Also…
In this episode of the Better Than Success podcast host Nicole Purvy interviews Real Estate Mogul Frank McGovern. This episode was recorded live on stage in front of an audience at the Better Than Success Real Estate Wholesaling Bootcamp. Frank McGovern was born and raised in Philly. Frank is passionate about his family, real estate…
In this Episode of the Better Than Success Podcast, host Nicole Purvy interviews FBF Fitness founder Zakia Blain. Zakia Blain, started her fitness journey due to extreme illness…she was tired of LITERALLY being SICK and TIRED. One day she was working out in 90 degree heat, sweating and out of breath. Her workout partner screamed…
In this episode of the Better Than Success Podcast Nicole Purvy interviews Justin Emory. Justin is the owner of New Media Studios, a complete internet multimedia productions studio. The company focuses on podcasting, internet radio, and YouTube videos. In just 2 short years he’s grown the business to reach over 100 countries and millions of…
In this episode of the Better than Success Podcast, host Nicole Purvy talks about “hustling backwards”, what it means to “hustle backward” and how to avoid it. She also talks about straight-line marketing vs backdoor marketing and lastly she talks about why all new entrepreneurs must “cook all the Green”. Listen to this episode to learn…
In this episode of the Better Than Success podcast host Nicole Purvy talks about Top Entrepreneurship Mistakes That Black Women Make. These mistakes can be made by anyone but are more likely to be made by this particular demographic. Some include: not trusting experts, getting frustrated too quickly, and not managing processes properly. Listen to…
In this episode of the Better Than Success Podcast, host Nicole Purvy talk about her upcoming book “the AntiHUSTLE”. We define “AntiHUSTLE” as the ability to work with God joyfully, steadily, patiently, methodically, and strategically to achieve ones purpose. We we share 3 of the 6 elements of the “the AntiHUSTLE” that you can use to to…
In this episode of the Better Than Success Podcast, host Nicole Purvy interviews Real Estate lending specialist Marc Brown to talk about Hard Money Lending. Marc Brown is the operations manager and one of the founders and of Flip Funding, a hard money and commercial lending brokerage firm. He has overseen the origination of over…
In this episode of the Better Than Success Podcast, host Nicole Purvy interviews Josh Weidman. Josh is the chief investment officer of Turnkey Philly, LLC. Turnkey Philly is a full service real estate investment company, that provides turnkey investments for investors, private money investing and portfolio development services. Josh has a ton of experience in…
In this episode of the BTS podcast, Business Success Coach Nicole Purvy talks about the 3 Things That Hold Entrepreneurs Back From Success. After working with hundreds of entrepreneurs, Nicole shares her thoughts. We also share some very big announcements about the Better Than Success Brand. This is a must listen episode! Subscribe to Better Than…
In this episode of the Better Than Success podcast, we define “hustle” and Nicole’s newly coined term “anti-hustle”. She first explains the top reasons that hustling doesn’t lead to permanent success. Question – do you know the definition of hustle? Nicole breaks it down, then she asks and answers why many people are fooled into believing…
In this episode of the ‘Better Than Success’ podcast, host Nicole Purvy talks about ‘Making Hard Decisions in Your Business’ and as a result, tweaking your business plan. She reveals big news about the future of her business, some big take aways about the best selling book by Mark Schaefer “Known”, the single best personality…
In this episode of the Better Than Success Podcast host Nicole Purvy talks about “How to Know When You Should Pivot in Your Business”. CLICK HERE TO DOWNLOAD YOUR WORKSHEET After her trip to Social Media Marketing World with her mom, Nicole is able to reflect on what she learned at the conference. Advice from…
On episode 60 of the Better Than Success Podcast, host Nicole Purvy talks with her mom and Social Media Specialist Ileane Smith about How to Grow Your Business Using YouTube Live. Ileane Smith is a Blogger, Podcaster, YouTuber, and Social Media Specialist. She founded one of the most successful blogging websites in 2010, called Basic…
It’s not just a buzzword: project management is an essential part of meeting your business goals. You’re probably already doing it informally, but you don’t even realize it. Defining a project management process to help you achieve your goals can improve your efficiency and keep things organized and running smoothly. Still don’t think you need…
On episode 58 of the Better Than Success Podcast, Nicole Purvy talks How to Raise Large Amounts of Investment Capital for Your Startup Business with business consultant Robert Pedraza. Robert Pedraza, is the founder and of NO Boundary LLC, a consulting firm advising startups and middle market businesses on strategy, corporate finance, sales, and marketing.…
What separates true rock stars from one hit wonders? The answer to this question is clear and simple- consistency. In the world of blogging the same rules apply. Having your content go viral will bring you a ton of traffic, but after people figure out that you are not posting the content of same or…
Setting up a website on WordPress is easy. The platform itself is ideal for beginners and those who don’t have extensive knowledge of coding. There are unlimited themes, plugins and amazing designs to make a beautiful WordPress website, but what good are they when they aren’t optimized for search engines? Consider using SEO (search engine…
In this episode of the Better Than Success podcast, host Nicole Purvy talks with Ian Walsh about How to Secure and Properly Manage Hard Money Real Estate Loans with Ian Walsh. Ian Walsh is the Owner of Hard Money Bankers, a private funding real estate investing company based in PA. He and his company have…
In this episode of the Better Than Success podcast, host Nicole Purvy interviews Yolanda Keels-Walker. Yolanda Keels-Walker is an author and successful serial entrepreneur with a portfolio ranging from motivational speaker to salon owner to real estate developer. Yolanda is most known as the brains behind Business Babes, an online resource and business coaching organization of…
It’s never easy to choose a right content management system (CMS) to build and manage your site to your hearts desire. This task confuses us a lot as plenty of choices are available in the market and it becomes a bit challenging to make the right call. After all, we have platforms offering ease, code-less…
Site statistics and website analytics are the most common and important terms used in the digital arena and maybe you’ve already heard these terms many times before. But, ever wonder what exactly they refer to and how they are useful to your business? Today’s marketing landscape is slowly moving closer to understanding your customers’ demands.…
In this episode of the Better Than Success Podcast, host Nicole Purvy talks with Sales expert Jabbar Fairweather about Sales Secrets to Becoming a Top Real Estate Whole-seller and How to Apply Them to Any Business. VP of Sales Training at Better Than Success, Jabbar Fairweather has built a lucrative lifestyle for himself as a…
In episode 53 of the Better Than Success Podcast host Nicole Purvy talks How to Pay off Your Student Loan Debt and Position Your Business for Success with The Student Loan Doctor, Sonia Lewis. CEO of The Student Loan Doctor LLC, Author and Speaker Sonia Lewis, CEO of The Student Loan Doctor LLC is the people’s advocate…
On this episode the Better Than Success Podcast, host Nicole Purvy talks about how to acquire, dispose or partner with any small business. Nicole is joined by Chief Strategy Officer at Better than Success, Brian Harvey. Have you ever thought about buying an already existing business? Starting out as an entrepreneur, one of the options…
A knowledge base is a useful platform that has various purposes in businesses. First of all, you should know that a knowledge base serves as a centralized depository where a business organization stores vital information that might concern its business processes, clients, business partners, their market etc. This software solution is designed to be used…
Being the boss is really hard. Your reputation and name are on the line for every action taken by your employees. Mistakes, missteps and just plain screw-ups can cut into your client base, make you feel like a fool and cost you money. If you’re prone to a punitive leadership style, your responses to these…
On this episode of the Better than Success Podcast host Nicole Purvy introduces the new Chief Strategy Officer at Better than Success, Brian Harvey. Business Success Coach and Chief Strategy Officer at Better than Success Brian Harvey is a graduate of Temple University’s Fox School of Business, an MBA graduate of Penn State’s Smeal College…
An education can make a profound difference in the world of business. It can boost productivity of the workforce while allowing owners to put together the most efficient team possible. It is this reason why many corporate hiring managers put so much emphasis on collecting highly educated individuals. However, a college degree isn’t the only…
In episode 50 of the Better Than Success podcast, host Nicole Purvy interviews Lisa Duhart-Collins about strategies to get news coverage for small businesses. Communications Consultant Lisa Duhart-Collins specializes in strategic planning and placement of broadcast, print, and outdoor media. She’s also a seasoned public speaker, proposal and grant writer, and event planner for large-scale…
On episode 49 of the Better Than Success Podcast, host Nicole Purvy interviews serial entrepreneur Rhonesha Howerton. Rhonesha Howerton, wears several hats in the entrepreneur lifestyle. She currently serves as the Owner and CEO of Credit Medics LLC, Co-Founder of Go Get Crowned nonprofit organization for women empowerment and Co-Owner of ‘Get Well Urgent Care’…
Facebook’s overwhelming popularity can unlock a whole lot of sales potential for your digital business. With over 1 billion active users a month, Facebook can be major part of a your success story, but only if you really take the time to plan it’s setup and usage. Following these 7 steps will help you optimize…
This week on the Better Than Success podcast, your host Nicole Purvy shares the Top 7 Success Story Moments of 2016. Nicole also reminds you to join us on Facebook for our weekly live videos: Tuesday at 2 pm ET Better Than Success Facebook Page Wednesday at 2 pm ET Lidyr Creative Facebook Page Subscribe to…
On this episode of The Better Than Success Podcast, our host Nicole Purvy talks with Nehemiah Davis. Nehemiah Davis is a Award winning, Author, Entrepreneur & Philanthropist from Philadelphia. Nehemiah has dedicated his life to serving others. To date his organization has served over 40,000 people & he has started multiple businesses. In this episode we…
Across the globe, companies are focusing on international commerce. Thomas L. Friedman theorized that outsourcing and supply-chaining would have a huge impact on the 21st century. For small business owners, becoming a multinational company is a huge commitment. There is a steep learning curve, and the business owner may have to disrupt the daily business…
If you’ve seen great success in your local community, you’re probably contemplating how much further you can push your limits. For most small business owners, the end goal has always been becoming a national brand. After you’ve spent a few years establishing yourself and built a comfortable level of business prowess, you’ll want to take…
In this episode of the Better Than Success Podcast, host Nicole Purvy interviews real estate investor, Vince Stars. Vince Stars is an entrepreneur, investor, mentor. As a child watching his family deal with foreclosure, bankruptcy, arguments, and his father working 16 hours a day, Vince saw that working a job would never put him ahead.…
In this episode of the Better Than Success Podcast, host Nicole Purvy talks about achieving a high level of business success while at the same time suffering personal life tragedies. Charles “Tank” Harris is a financial services professional and life restoration coach from Philadelphia. With services ranging from business succession, key man insurance and employee benefits, Charles…
Time is the most valuable commodity any of us have. We all want to get things done in the shortest amount of time possible. That includes accessing websites and individual pages on those sites. No one wants to wait long for things to load. We have put together a handy infographic that covers this topic and explained…
In this episode of the Better Than Success Podcast, host Nicole Purvy talks money with Khalil Marcano. Khalil Marcano is a financial coach and entrepreneur. He educates hundreds of people a year on how to become debt free and financially independent while simultaneously developing and training an organization of licensed professionals to do the same.…
Brands and advertising are ubiquitous nowadays. Sometimes it feels like they’re inescapable! Therefore building a brand awareness strategy is essential to keeping your company in the public’s attention and fighting off competitors. For an effective brand awareness strategy, you need to recognize that your different audiences respond to different information about your brand. Use the…
First, a caveat: When selecting your marketing tools, don’t let the tail wag the dog. Each powerful marketing campaign, movement or strategy has to be founded on a strong idea. Not the tool. On the journey to the execution of a campaign, the idea goes through 4 stages: Developing an idea Selling the idea Executing…
In this episode of the Better Than Success podcast, host Nicole Purvy talks how to Use Real Estate to Create the Life of Your Dreams with No Money and No Credit with Real Estate Mogul Don Jacobs. Don is a Real estate Investor and founder of House Jerk, a national real estate club that teaches…
In this episode of the Better Than Success Podcast, host Nicole Purvy talks about the Top 4 Myths about Having a Mentor. The myths include the following “My business or idea ready for a coach yet”, “Business Coaching doesn’t work” “Coaching won’t work for me and my business…my work is too complex” , and “I…
Starting a company can be exhausting – it takes a lot of money, years of hard work, and quite a bit of luck just to get started, and even once everything’s in place, you have to deal with a ton of competition. According to Kauffman research, last year, more than 530,000 new businesses were started…
In this episode of the Better Than Success podcast, host Nicole Purvy talks about “How to Turn Any Failure or Weakness into Success”. We discuss the exact formula to turn failure into success. This formula features a secrets of questions that are available in our accompanying download. Nicole calls these series of questions the most…
In the world of typefaces there are so many to choose from. It’s like “Lays” potato chips, “betcha can’t eat just one.” Well I betcha can’t choose just one, I know it’s a bit intimidating. There’s so many and they all speak to you differently. The fonts you choose says a lot about who you…
In this episode of the Better Than Success Podcast, host Nicole Purvy talks about “How to Get Good at Public Speaking Really Quickly”. In this episode I also cover: Why Public Speaking is important to growing your business Tips to Get Good Really quickly My cheat for speaking publicly that can help overcome nervousness or jitters…
While it may seem like live stream is the biggest thing to hit the internet since Facebook there are still a lot of business owners that are struggling to leverage the popularity of live stream for their businesses or brands. If you’ve been afraid of live stream, I want to encourage you to make the leap…
In this episode of the Better Than Success Podcast, host Nicole Purvy talks “How to Use Systems to Make a Fortune in Your Business”. We first cover why systems are important for your business. You will learn how implementing systems will help you scale your business and maximize on your profits. You’ll get a framework that…
In this episode of the Better Than Success podcast, host Nicole Purvy talks about Mindset Change. We developed the ‘Mindset Mastery Matrix’ which can be downloaded at betterthansuccess.com/38. In This episode we also define “mindset”. We talk ‘Nicole’s 4 observations about mindset”, “How to tell if you need a mindset change”, and “How to intentionally…
If you operate a website, it is important for you to get visitors on your web page. It is a challenging task to motivate Internet users to land on your website time and again. Many times, it happens that users visit your website once and never come back again. This causes high bounce rate on…
Over time things change and your brand has to change with it. The people you once served may no longer need your product, or your brand just doesn’t catch the attention it once did. If you haven’t been living under a rock then you notice when top brands such as Pepsi rebrand. There’s nothing wrong with…
On episode #37 of the Better Than Success Podcast, your host Nicole Purvy talks about the Better Than Success Sales Equation. This equation will help you to impact your sales goals immediately and effectively. Listen to this episode to grow your sales. Download the Sales Equation Cheat Sheet at betterthansuccess.com/37 Subscribe to Better Than Success…
Better Than Success Podcast host and Business Success Coach Nicole Purvy, gives you her BTS Small Business Owner Health Assessment. This assessment will help you to see how well you understand your business and where you can improve. The assessment focuses on nine area of business that most entrepreneurs overlook. Download this assessment and see…
How many of us feel like branding is marketing and marketing is branding? My guess is most of you. You often use these two as one saying things like, “my logo is my brand.” In fact your logo is not your brand it’s a marketing material for your brand. Your logo actually represents your brand and…
In this episode of the Better Than Success Podcast, Business Success Coach and host, Nicole Purvy talks about 3 business failures and what she’s learned from them. Each failure has a lesson in it that you will benefit from. Nicole talks about: Starting her first online boutique and the importance of choosing a great name…
We’ve all been there before. You know you need to keep your business blog active, but sometimes you just don’t have an interesting topic to write about. The only problem with that is that once you get stuck the pit of “nothing to write about” it’s pretty hard to get out. And before you know…
For small businesses, branding is just as important as it is for large businesses. A business without branding– in the grand scheme of things– means nothing. Just think about McDonald’s, whenever you see the golden arches you instantly think “Mickey D’s!” Or how about Christian Louboutin, you instantly know that’s what someone’s wearing when you…
In this episode of the Better Than Success Podcast host Nicole Purvy talks about how she turned failed relationship experiences into business success. Nicole get’s really transparent and shares personal stories from her past. She talks about 3 specific relationship experiences and what she learned from them. Through the ups and downs of good and…
I know it may not feel like the holiday season is right around the corner, but it really is. Just visit Walmart or Target or my favorite store, Hobby Lobby, right now and you will see that not only are the Halloween decorations and candy strategically placed, but so are those oh so subtle hints…
In this episode of the Better Than Success Podcast host Nicole Purvy talks with Financial Coach Ashley Fox about Life, Money, and Success. A former Wall Street analyst is now an expert in her field as a personal financial coach, and a writer for Black Enterprise Magazine. She is also the founder of Empify, an…
You do not have to be a celebrity to be popular on Instagram. All you need is some time, dedication, and some serious effort. Once you understand the way Instagram works and operates, you’ll have tons of followers in no time! Here are a few ways you can be popular on Instagram and have a…
In this episode, your host of the Better Than Success Podcast, Nikki Purvy talks about the Top 3 Symptoms That Your Business Is Failing. These 3 Symptoms can be avoided in our new course “My Success Project” launching November 1. Sign up at betterthansuccess.com/mysuccessproject The Success Project is a 3-month course designed by Better Than Success…
You’ve heard the saying before “the early bird gets the worm”, and when it comes to being a successful entrepreneur, it’s definitely true. The reality is that there is a distinct difference between people who are successful and people who are not. The most important difference is that people who are successful are actually very…
How many of us can say that we have a lot of free time when you go to work? None of us! Because, as entrepreneurs there’s never too much free time. However, there are times when business will become a bit slow, it’s called the off season. Many think that when there’s not a lot of work…
Kyree Terrell is the founder and CEO of MyNewPhilly.com, award winning director, editor and published content creator. He’s worked on projects for Comcast, Fuse TV, philly.com, Food Network, Kevin Hart, Shaquille O’Neal, Lisa Lampanelli, Tom Joyner, Mike Tyson, Don King, Black Enterprise plus much more. In 2015, Kyree decided he HAD to launch an idea…
Instagram is one of the most popular and fast growing social media platforms, and because it’s also owned by Facebook, any brand hoping to have a serious presence online needs to be using it. But, as with anything you have to have an Instagram posting strategy if you want to win over the hearts of…
Being contracted by large companies is super exciting and can be a bit stressful. There is so much to do in such little time. So, you’re going to need a few ways to stay organized to get you through it all. Major companies are often last minute-as we all are-and have so much work that they expect you…
In this episode of the Better Than Success Podcast, host Nicole Purvy talks about the Top 7 Characteristics to Look for When Hiring & Staffing Your Company. Before we go in to these characteristics we first debunk a few myths about the hiring process. Learn what about the characteristics that most employers erroneously place importance…
Instagram is the breakthrough marketing platform for your business, until it is used incorrectly. Learn here the common Instagram marketing mistakes you must avoid. With over 400 million active users and 55 million photos sharing daily, Instagram is an effective marketing strategy for any business. With the social media engagements, you can actually boost up…
In this episode of the Better than Success Podcast, host Nikki Purvy talks 5 Tricks to Leading a Successful Team. Nikki shares her experience with on-boarding new clients and how many of them feel the pressure of successfully managing their teams. It turns out that there is a common thread that runs through to the…
Social media is continuously plunging to a higher level each day. The competition is quite tough and online marketing experts trying various unique ways to get their products and services viral on social media. If you’ve been paying attention to social media trends one of the newer trends you may have noticed is 360-degree photos.…
Customer service is hugely important for brand loyalty, and it could even make or break a small business. 40% of people who experience bad customer service say they never go back to the same brand again! Can you imagine losing that much business as a result of hiring the wrong team? Here’s how to pick…
In this Episode of the Better Than Success Podcast, host Nikki Purvy interviews FBF Fitness founder Zakia Blain. Zakia Blain, started her fitness journey due to extreme illness…she was tired of LITERALLY being SICK and TIRED. One day she was working out in 90 degree heat, sweating and out of breath. Her workout partner screamed…
Just like your physical space, adequate digital space makes your work much easier. We all know how tough it can be looking for a document in a heap of papers or trying to find a particular information perusing through hundreds of books that are carelessly arranged. It’s a nightmare. Fortunately, you don’t have to do…
In this episode of the Better Than Success podcast host Nikki Purvy talks “How Philanthropy Can Help You to Scale Your Business Quickly”. If you plan to scale your business you must have a philanthropic plan in place because: It gives your business a greater purpose It shows that you don’t hoard money. Ifs free…
We’re right in the middle of the summer months and before the kids all get ready to go back to school and everyone gets back into full work mode, you can count on almost everyone around you taking tons of vacations. If you’re a small business and have a small team, managing all of your…
In episode #26 of the Better than Success Podcast, host Nikki Purvy talks with entrepreneur Nina Keyes and Business Coach Kiarra Solomon about tips for hiring employees to Scale Your Business. Each of the guests and the host gives the top 3 tips for hiring employees. Learn Nikki Purvy’s secret hack for managing a great…
Great to be here on Better Than Success! Since this is my first opportunity to talk to you about social media, a quick introduction is in order. I’m Ileane and Nikki, the CEO here, is my daughter. I started blogging and using Twitter to promote my blog, Basic Blog Tips, back in 2009. That was…
Whether your business is just getting started out and you don’t have a team yet or you already have a fully staffed business, you should always be thinking about the company culture that you want to create. Your company culture is made up of all those little unwritten rules. The ones that no one ever…
In this episode of Better Than Success, we talk with best selling author and business coach Andreas Jones about his 7 step process to business success. Andreas is the leading authority on small business growth and profitability, #1 International Bestselling author, coach, speaker, consultant and trainer and army combat veteran. Service in the US Army…
If you own a business and do not own any apps that live stream you are hurting your own pockets. Live streaming is the new TV, and that means you’re likely to see an influx of viewers and even new customers. If you think that your business is doing well enough to not live stream…
In the corporate world, millions of dollars are being spent every day with the purpose of building a recognizable and successful brand users can identify with. However, thanks to the Internet and social media, you don’t need to run a billion-dollar empire in order to promote and build your brand from scratch. In fact, an…
In this episode of the Better Than Success Podcast, your host Nicole Purvy, talks about ways and specific actionable tips to scale your business. Be sure to start by listening to episode 21 of the Better Than Success Podcast. 4 Ways to Scale Your Business Increase your hourly rate. Simplify your product offerings. Start a…
In episode 23 of the Better Than Success Podcast, your host Nikki Purvy talks about how to tell if your business is a multimillion dollar business in the making. Is it scalable? We talk about the 1 simple trivial thing that will determine how scalable your business is. We also give you specific steps to improve this single…
No matter what your daily job responsibilities are, chances are, every once in a while you’re going to need a little jumpstart in your creativity. If you are a business owner, or a part of a small team, you may be wearing multiple hats and therefore struggle with maintaining your creativity and maximizing it for…
Why aren’t you getting promotions? And, why are the ones who are getting the promotions actually getting the promotions? Continue reading to get insight on how to become a successful employee to have leadership roles practically handed to you. 1.Learn New Things As the world constantly evolves you have to evolve with it. Every single day people…
In episode #22 of the Better Than Success Podcast, your host Nicole Purvy talks with photographer Jasen Hudson about how to get into the ‘Scale’ Mindset. Jasen is a professional photographer who has worked with top clients such as Ralph Lauren, Bloomingdales, Live Nation, TD Bank, iHeart Radio, TNT, Red Bull, Anthropology, and The Discovery…
Beginning this month, we at Better Than Success will be giving select awards to outstanding individuals in business. These awards are given to people who demonstrate both a high level of business acumen and serve the public for a greater good larger than just themselves. The awards are meant to highlight Exceptional Entrepreneurs Standout Team-members…
Whether you’re a small business or a large corporation a style guide is conducive to the success of your organization. Your brand’s style guide plays a very major role in your business as it documents your brands design specifications. It is used to create balance, harmony and cohesiveness when designing all of your business’ marketing materials.…
In episode 21 of the Better Than Success Podcast, host Nikki Purvy talks “Why you need to understand the importance of scaling your business: Success Code Minicourse Overview” Download the worksheet: Betterthansuccess.com/calculateit A lot of entrepreneurs come to us for business advice or digital media help and I find that a very common theme that small business…
Are you struggling to get results for your business despite all of your efforts? Have you ever thought about social media analytics? Your performance on social media is the key to your success. So, you have to analyze and monitor your social media performance and adjust your strategies accordingly. But many marketers aren’t taking the time to…
If you’re building a business right now you either have a team or are going to need one in the very near future. There used to be a time when everyone who worked in your business had to work in the same place and at the same time. But today, technology makes it possible for…
When designing your new website you not only want to take in to consideration the type of images you put up, you also want to make sure your clients can take in all the information you have to offer. Meaning, you want to make sure you have the right font combinations set in place. If…
In episode #20 of the Better Than Success Podcast, your host Nikki Purvy talks about the best money principles that will help your business. Understanding these financial principles will determine if your business succeeds or fails. These values represent 50% of the factors that determine the success of you and your business. In this episode,…
Google.com is the most popular the search engine there is, and there’s really no need to try to introduce Google. When compared to any other search engine, Google gives the most relevant search results and that is the reason why it became like a synonym of the internet. There are more than one billion websites…
I LOVE when I meet new or fairly new entrepreneurs who tell me not only do they not like writing, but because of their business industry, they don’t need to write well. That is until they decide to purchase a website from Lidyr Creative, our parent company, and we ask for ALL of their website…
Hey guys!! I haven’t had a chance to talk to you all in a few weeks and I must say I’ve missed all of you. So today we’re going to keep things a little fun and have our first Logo Design Round-Up. The following logos are some of our best work and there’s a lot more…
In this episode of the Better Than Success Podcast, we sit down with Lidyr Creative’s and Better Than Success’ VP of Business Development Kiarra Solomon to talk email marketing techniques. With extensive experience in non-profit and government planning and funding, Kiarra helps Lidyr clients identify and obtain access to streams of capital, resources, and relationships…
How do you create a unique company and win customers’ love in a very competitive market environment? What is the secret of successful branding? Is it possible to grow your business and make money even with growing global competition? A Piece of Theory An average person faces three thousand advertising messages daily. According to the American Association of…
Here at Better Than Success you know our number one goal is to teach you the art of success. That’s why we not only consistently provide you with valuable free content, podcast episodes, and worksheets, as well as premium resources when you are ready to help you take your business to the next level. But…
In this episode of the Better Than Success Podcast, Nikki Purvy talks about quick tips for copywriting for social media CTAs, ads, landing pages and email marketing. We talk about the most persuasive word in the English language and how to use it. Learn the formula for writing effective sales copy that converts. Get the foundational mindset…
One of the things that can have a huge impact on your sales conversion rates is your copy. By copy I mean the actual words that you use to share your message with your audience and compel them to buy. And you use copy on your website, in your emails, on your sales landing pages and so…
If you’re still managing your own social media accounts, you may feel overwhelmed by the responsibility of doing that plus all the work it takes to actually run your business. Using social media tools is a great way to make life easier when it comes to running your business’ social media accounts. Of course, it’s…
In this episode of the Better Than Success Podcast, Nicole Purvy talks about Why a Strong Email List Is the 2nd Most Valuable Form of Capital in Your Business. We will discuss: why email marketing is essential for your business what tools you will need to grow your list what tools you will need to manage…
Are you creative, analytical, or both? Knowing this attribute will allow you to better accommodate the ways you learn, work, and even what goals you pursue in order to make yourself a more efficient person. Take this short quiz to find out a little more about yourself, you may be surprised by the results.
I’ve been a part of the athletic footwear (sneaker) industry for three decades and I’ve been fortunate to work in Product Sourcing, Product Development, Product Innovation, Production, Marketing, Product Line Management, and Sales. It has been a very exciting experience that has taken me all over the world and allowed me to live in some…
Everyone knows that you social media is one of the best tools available to market and grow your business. But if your social media campaign is going to be successful, you’re going to need more than a bunch of followers and likes. The real question that every small business owner needs to answer when it…
Nina Keyes is the Founder and CEO of The Philly Cheesesteak Tour. The Philly Cheesesteak Tour is a sightseeing food tour that highlights Philly Culture, Philly History and most importantly, the world famous Philly Cheesesteak. Nina is a full-time teacher and mother by day and tourism and hospitality specialist by night. In this episode of…
When you go out into the world to promote your business, your business card is usually the first thing a prospective new client sees. And, in order to make a lasting impression you should make sure that your business card is memorable. And, not only that, but make sure you actually have one! In order…
Behind every great social media campaign is a great social media manager, who woke up one day with a plan to help their client’s business grow. Yes, today’s most popular tool social media can help grow your business. You may be wondering why do I need a marketer, why do I need to even launch…
In episode #15 of the Better Than Success Podcast your host, Nikki Purvy talks with a Branding Specialist. Our Guest is an “Expert Professional Unemployee”. He specializes in digital branding and creative development for lifestyle, fashion, food, and entertainment. He’s had a successful career in nightlife as well as business consultancy. Justin is currently the…
It takes time and strategy to grow a following on Twitter. Twitter may be one of the hardest social media sites to tackle. With all that is going on in the world of Internet, it is difficult to stand out and reach the audience you’re interested in. You will have to learn all that you…
In this episode of the Better Than Success, your host Nikki Purvy talks with Forrsmith Logistics founder Darnell Smith about why every new business owner and new entrepreneur should focus on running one new business at a time. There is a free download with this episode at betterthansuccess.com/whatsmybusiness Darnell Smith is the Founder and President of Forrsmith…
Understanding your learning style is essential, especially if you’re going to teach yourself the art of success. But how do you know what kind of learner you are? You can struggle through life, and guess your learning style, or you can take this quiz to discover which style of learning is best for you.
So last week I wrote an article “3 Reasons Why Every New Entrepreneur Should Focus on Running ONLY One Business at a Time”. We received a lot of feedback about that article. The feedback ranged from comments like “I completely disagree but this was a well-written article” to “Thank you so much. This really helped…
Recently I’ve been sharing a lot of information on Better Than Success about public relations, and how you can effectively launch a PR campaign for your business, even if you don’t have a huge budget. I hope that you’ve been able to put some of those tips in place in your business and start getting…
In order to stay relevant and credible to your clients, you must stay updated and current with the trends especially when it comes to your logo. Your logo is the first thing someone usually sees when researching your business. Each and every day your business is constantly growing and it’s up to you to be sure…
I know you are probably wondering if Snapchat is beneficial to use for your business. Is it really worth the download? Well Snapchat, is a live video stream service that offers an easy way to engage with other users, view live stories from all around the world, and explore worldwide news with Snapchat discover section.…
On this episode of the Better Than Success Podcast we interview radio and television personality, Quincy Harris. Quincy Harris is a force to be reckoned with and has been in the entertainment business for over 15 years. His quick wit and honesty has made him a fan favorite in the radio industry. However, now you…
If you’ve been thinking about starting your business, you may have a few ideas in mind already. But does that type of business match your personality? If you want to improve your chances of being successful in whatever busines you ultimately start, you need to know what kind of business matches your personality. Take this…
I talk with a lot of entrepreneurs and business startup hopefuls and there is one thing in common amongst all of them, they have lofty goals and take a lot of pride in their goals. This is one of my favorite things about this amazing group of people because they desperately want to effect change…
Everyone wants a reporter to cover their story. But who knows what reporters want? Yes, reporters want great stories, but you have to remember that they are people, too. You may not have a story that you want to pitch to a reporter today, but any publicist worth her salt knows that most times, getting…
What makes a great flyer design? This question, even for me, a graphic designer, was pretty tough to answer. When I was just starting out in graphic design I was very unsure of the answer to this question. However, as I got more into designing I began to want to learn how to make my designs better.…
It’s no secret that we are now living in a society where most of our information comes from some social media app such as Facebook, Twitter, Instagram, Snapchat, and Periscope. One of the biggest trends amongst these apps is live video streaming. Of the five social media apps mentioned all use video streaming either exclusively or…
In this episode of the Better Than Success Podcast, Nikki Purvy interviews Real Estate Mogul Jay Morrison. Jay Morrison, also known as “Mr. Real Estate”, is a successful real estate developer, celebrity realtor, author, TV personality, entrepreneur and social activist. Jay is the CEO and founder of the Jay Morrison Brand which is the parent…
Understanding your money personality will really help you as you continue to build your business. If you don’t understand your motivations and spending habits, you could go through years of being an entrepreneur or business owner without ever really maximizing your profits and growing your business. Take this quiz to find out what money personality…
Press releases are a great way to share your amazing business stories with the world. But, if you’re reading this post, you probably don’t have a huge marketing and PR budget. You may not be able to hire a big time publicist, but you can still do a great job of getting your story out.…
With the millions of colors in the world it can be pretty difficult to pick the perfect color for your business. Most people often decide their brands color by simply choosing their favorite color. And, that is completely the wrong way to do it. Before choosing the proper color for your business you must first…
If you are starting a business it is imperative that you have more than a website to market your brand. You should be extending your marketing skills on social media sites like Instagram, Twitter, and Facebook. However, having a Facebook business page is one of the best ways to use social media for your business.…
On this episode of the Better Than Success Podcast, your host Nicole Purvy talks with personal and professional development life coach, Lucinda Cross. Lucinda is a best-selling author, award-winning and internationally known speaker, and spokesperson. In 2006, she started the brand Activate Your Life Today!, and is the President of Activate WorldWide Inc. a leadership…
Knowing what kind of marketer you are can really help you to effectively market your business. But if you understand the kind of marketer you are you will better understand your strengths and weaknesses, which will make you better in the long run. What Kind of Marketer Are You? Take the quiz below to find…
As you can imagine, owning or starting a business is hard, especially if it’s your first time. In those oh-so-important early years of the business, the business owner wears so many hats. You literally have to know the equivalent of ten jobs just to stay afloat. It’s exhausting yet exciting. Every day is a new…
I don’t think there is any business owner or entrepreneur who wouldn’t love to have a great story about their business on the news or featured in the local newspaper. Everyone wants media coverage, but sometimes, attracting a journalist to cover your story can be tough. Journalists receive tons of story pitches every single day.…
Keeping your design files organized can be hard to do at times. It’s just like taking the time to clean your room, you don’t actually want to do it, but you know it’s something that must be done. If you don’t take the time to organize you room it’ll be in total chaos, and you’ll never…
In this episode of the Better Than Success Podcast, host Nikki Purvy talks with fashion mogul Tiffany Williams. Tiffany Williams is the creator and co-owner of the luxury streetwear brand Bellargo Piarge which means “fashion is life”. In March 2004, beginning with just a t–shirt line, Bellargo Piarge was launched in Philadelphia, Pa from the…
Like many of you, I witnessed my Instagram feed go into a frenzy when the social media app announced they would be changing the way users viewed their news feed. Instagram plans on changing postings displayed in the app from chronological to algorithm order in the near future. With the new algorithm order, the app…
Your workplace environment can have a huge impact on your levels of productivity and overall success. Many people make the mistake of thinking that money can motivate someone to perform better. While in some cases, a raise may make a good employee better, that is generally not the case. In fact, salary increases and bonuses…
We design a lot of ecommerce sites at Lidyr, so we have an arsenal of tricks that help our clients sites look like they have a huge marketing budget, function like the big dogs and convert like they’ve been in the game for a while. While a lot of our tricks come from our fancy…
LinkedIn doesn’t get enough credit compared to more trendy social media sites like Twitter. Most people tend to ignore it, very rarely logging in, updating statuses, accepting connections, and replying to messages. But if you Google your name right now, more than likely your LinkedIn profile page will appear at the top of the search results.…
Anyone can build a website. There’s no rule that you have to be a web designer in order to do so. In fact, there are thousands of websites online, and hundreds created every day, not all done by web designers. However, not all websites created are considered to be great websites. Sure the website you…
When it comes to following your dreams, be prepared to be committed for the long haul. Whether you’re starting a business or embarking on a dream career, please know that your dreams have been put inside of you for a reason. They are tied to your life’s purpose. Your life’s purpose should be seen…
In this episode of the Better Than Success Podcast, Your host Nicole Purvy talks with successful entrepreneur Isaiah Nathaniel about how he runs two successful businesses simultaneously. Isaiah reveals his time management strategy and talks about how to focus. According to Isaiah, both focusing and prioritizing are essential for success. Listen now to learn the…
I’m sure you’ve heard people talk about left-brained versus right-brained people, but which one are you. Are you more creative or logical? Complete this quiz and find out which side you often think on. Creative people use more of the right side of their brain while logical, analytical people use more of the left. Whether…
Time and time again I’ve told you that email marketing is 40% more effective than any other form of online marketing. But that doesn’t mean that you can just send out emails and people will buy. There needs to be a strategy behind your email marketing. Remember, you are not trying to grow your list…
When you think of the word failure, you kind of see this huge dark cloud behind it. You see this is because, throughout your entire life you have been told that “failure is not an option,” but it is! How can you know where you need to improve if you’ve never failed at something? W. C. Fields said “If…
In this episode of the Better Than Success Podcast, your host Nikki Purvy interviews attorney Sam Anyan about how he turned failure into success. Listen using the player below. Read about this episode below the player. Samuel A. Anyan, Jr. represents clients injured due to slip and fall accidents, construction site accidents, medical malpractice, defective…
Knowing and understanding your leadership style is essential to being a successful entrepreneur. If you ever want to effectively lead a team you must first know what kind of leader you are. Even if you’d like to change your leadership style, or become a better leader, you first have to know where you are before…
I’m going to start my case of why your elevator pitch is your single best marketing tool with a story. I once knew this guy whom I thought was a party promoter. Lets call him Jim. Jim was always doing events. Around that time we, Lidyr Creative, took on this political campaign as a client.…
Very many small business owners overlook the opportunities that may be available through business certifications. Even if you aren’t a large business or corporation, you business may still be able to attract and land contracts from the government, or even private firms and corporations. If you meet certain qualifications, these certifications can be the extra…
Every entrepreneur has traits that set them apart from others, such as risk-seeking, hard working, and extremely independent. However, it’s our ability to see the world differently from others and our creative problem solving skills that make them successful. Unfortunately, sometimes we run out of great ideas and it seems like the idea was just at…
When new businesses get a new website a lot of times they want a blog page. When clients come to us and they want a blog on their new website, deep down in side I want to say “Are you going to really blog? Do you understand the commitment? Do you even know why you…
Business Etiquette is extremely important if you want to go far in life. Unfortunately, too many of the people who lack business savvy don’t realize they do. Professional social situations can be a little awkward at times. The rules are slightly different from the ones that govern your typical social events, but business school– or…
A nonprofit organization or a “501(c)3” for short, named after it’s status, is a type of business organization that has tax exempt status. The possibility of gaining tax-exempt status or 501(c)3 eligibility, government grant eligibility, and the many fundraising opportunities sounds pretty alluring for any business owner. Many entrepreneurs wonder if their businesses should or even could…
As you all know, sometimes we make mistakes – not that we want to admit any of them. I understand that it’s a little embarrassing to say “Hey, I made a mistake.” However admitting to the mistake is what will make you better as a designer. Some mistakes are minor and others can be very…
I truly believe that how you start your day will set the tone for the entire day. Your morning routine will determine your mood for the morning, which sets the mood for the afternoon, and ultimately your whole day. So the habits you develop when you wake up in the morning dictate how productive…
In the episode of the Better Than Success Podcast, Nicole Purvy talks about the Three Things Every Entrepreneur Needs to Understand about Money. She uses her experience with working with hundreds of small businesses and startups to hone in on the three most invaluable lessons that most new businesses need to grasp to help their…
There are so many different types of entrepreneurs. If you’re wondering what kind of entrepreneur you are, or if you even are an entrepreneur, this quiz is for you! Take this quiz to find out which one you are, what your leadership style is, and what types of ventures you’re most likely to succeed at. Armed…
Writing a mission statement can be one of the most difficult things to do when starting a new business. It sounds like a simple task but it’s not, at all. We consult a lot of clients for business development who completely get hung up on this. But the truth is, the reason that its difficult is…
The going rate for a public relations consultant or publicist start at about $1500 per month. Experts will tell you that you need to have a publicist on retainer for about 3 months before you can expect to see any real traction so it can be a pretty costly business expense. If you’re a small…
In the past we’ve a lot of written a lot about making mistakes, but now we want to focus on how we can improve and lessen the amount of mistakes we make. Mistakes are usually made because you may have overlooked one small detail due to a number of reasons. You may be working on more…
In this episode of the Better Than Success Podcast, your host Nikki Purvy reveals step-by-step her time management technique that allows her to complete more in a day than others complete in a week. We all know that time management is key to success and business development. This 9-step process is easy to follow and…
In this episode of the Better Than Success Podcast, your how Nicole Purvy talks about the three phases that all new entrepreneurs go through. Learn what the Tantrum Phase, Superman Phase, and the ‘Work Smarter not Harder’ Phase are. Learn how long each phase lasts and most importantly learn how you can get to the next phase.…
Running your own business can be difficult, especially if you can’t really afford to hire a supporting team. Hiring an intern may seem like a good idea, especially if you live in an area with a few neighboring colleges and universities. Just the fact that they provide free or low cost labor, may seem like…
A few years ago, just before officially turning my freelance web design business into a full fledge agency with employees, Lidyr Creative Marketing Agency, I ran an ecommerce business, Chic Renegade. The business still exists but it’s kind of on the back burner because currently we are working on so many Lidyr Projects, both internal…
In episode 3 of the Better Than Success Podcast, your host Nicole Purvy talks about the top 3 books that will help you jump start or get your business out of a rut. She digs deep in each of these books, reveals the major theories within the pages and explains how each of the ideas…
When it comes to social media management tools, the two titans that tower over the rest are Hootsuite and Buffer. The idea is that both of these tools allow you to publish and schedule social media posts. They each have varying scopes, but are so close to each other it can be hard to figure…
Finding new customer leads online can be tough. Whether you are an online business or a traditional brick and mortar shop, online marketing offers many opportunities for attracting new clients to your business. Social media sites are one of the most useful resources for small businesses. However, social media ads are most effective for building…
No matter how good your product or service is, it is just a matter of time before you have your first encounter with the client from hell. You simply cannot avoid it. Typically this person will want to take up all of your time so that you can focus on their project or issue, frustrate…
In episode 2 of the Better Than Success Podcast, your host Nikki Purvy talks what networking really is and how to network when your business leaves you with little time to do so. Learn to network effectively without actually networking and the #1 rule of networking. Click here to download this episode’s transcript. Subscribe to Better…
Sliders seem sleek and cool. They’re those carousel of images and text that slides different images across your screen. They look like an easy way to display different types of information without sending users to different pages. That sounds great, but in reality, it’s not the case. Instead, they can have the opposite effect of…
One of the most popular mistakes of many start-up businesses is that they try to appeal to too many people. They are afraid that if they cater to one specific group, then they will lose sales by ostracizing other large groups of the market. The reality is that this couldn’t be further from the truth,…
Just like every other human being, I am a work in progress. Last year, I got a promotion to Lead Graphic Designer at our parent company Lidyr Creative. During this time, I’ve learned so many “designer lessons” that translate into real life lessons. These lessons are very important, and I‘m still learning. The point is that…
I was very eager to write this post because I hate the word and notion of “Networking”, although many of my friends and associates think that I am an excellent “Networker”. By all definitions of the word, I probably am a great networker because, as my business’ only sales person, we were able to quadruple…
As you grow your business and hire new employees, it is important that you have a company manual that includes standard operating procedures. Now, before you even get started, you should know that creating your company manual will not be an overnight project. It will take commitment to completing the task, and will happen over…
You’ve noticed two or three (or 10) businesses making millions online selling the same products as each other. You do a little research and see how easy it is to get access to this particular product wholesale, save up some money to have an ecommerce website designed, and decide you’re going in the business of…
Whether you are new to ecommerce or you’ve been around for sometime, you will need a little inspiration, encouragement and insight from time to time. Podcasts are also a good source of education, especially if you’re the do-it-yourself type. Even if you’re not a regular podcast listener, its good to have a few go-to podcasts…
As a company who works with many startups, we’ve accumulated quit a bit of knowledge about startup pitfalls in a relatively short amount of time. Like any other post, our goal is to help you to avoid easily-avoidable mistakes as you start your business. So, here’s a piece of advice from our team…create a Brand Style…
When designing a website, there are four potentially catastrophic problems that can easily be avoided. These errors easily turn off users towards your online boutique and drive them into the arms your competitors. The thing is, these mistakes are also extremely easy to avoid, as long as you know what you’re looking for. Avoid These…
So you want to start a business? There’s definitely a few Marketing Tools you’re going to need to get started. I know you’re wondering, well, what exactly do I need? There’s an enormous amount of marketing materials out there that you can choose from, but you want to choose the best ones that will give…
In episode 1 of the Better than Success Podcast your host Nikki Purvy defines ‘Point of Difference’ and explains why your business needs one. She also gives you a questionnaire to help guide your through establishing your business’ Point of Difference. We then talk further rules that every business owner should follow when narrowing down…
Choosing the Right Colors For Your Logo Choosing colors for your logo sounds simple, but can actually be one of the most important aspects to designing your logo. Colors have inherent connotations and meanings behind them. If you ignore this, your company can be about one thing and completely give off an opposite vibe than…
