Facebook’s overwhelming popularity can unlock a whole lot of sales potential for your digital business. With over 1 billion active users a month, Facebook can be major part of a your success story, but only if you really take the time to plan it’s setup and usage.
Following these 7 steps will help you optimize that under-appreciated Facebook page and generate more traffic and likes, just by having your bases covered.
1) Setting It Up
Before you start posting, there are things you need to do with your Facebook page to help your customer get to know you when they visit your page.
Take some time to fill out all of your information:
- Make a nice description about yourself
- Upload a nice profile picture
- Take the time to go through the add-ons for your page to get the most out of its potential
- Link to yourself
- Tell your story in the About Section
Filling out the information and setting up pages for your visitors to thumb through on your Facebook pages means there is more of a chance they will stay on your page, like it, or share your content.
This also means they will have more time to click on that link to your website!
2) Optimizing Your Content
Before your content is even posted, you need to set up an SEO style keyword strategy. Tags are super helpful for finding the content you post on Facebook, and those keywords will help you reach your desired audience.
If you have no idea where to start, think of the 8 words or phrases that best describe your desired customer’s fears, lifestyle, or needs. Build keyword synonyms from those keywords with tools like ahrefs.com.
There you go, a list of tags to optimize your audience reach.
3) Set A Post Schedule
It’s time to do a bit of searching.
Look for your industry standard when it comes to Facebook posts a day. A simple Google search will help you find those results.
That’s a great starting place for your first posting schedule. Set up times that you think your customers are most likely to read your content. If you already have posts, review your analytics inside of insight, and post during the times your content is trending.
You can set up posts in advance on Facebook. If you don’t like the Facebook’s scheduler, you can try third-party products like HootSuite to manage your posts and pull more in-depth analytics from your posts. With HootSuite, you can automate some social media tasks to make sure you’re staying updated.
As they always say: Set it and forget it.
(Programs like this are for new affiliate and digital marketers who are deploying their first social media marketing campaign.)
4) Use Video in Your Content
Video is getting more and more popular with time, and using video with your posts is a great way to engage viewers.
From explaining your company to selling a product, video is a great medium to connect with your customer.
Your Facebook posts should have links in them. This will help you with engaging your audience.
Inbound links are great, especially if you have spectacular and relevant content on the other end. They are a chance to have your audience migrate from Facebook to your website. This means you have an opportunity to connect and gain information about your customers through your trip wires and lead magnets.
You should also have links to your Facebook available on your website. A lot sites will put their links in the footer, or on one of the end margins. You can also split test to see if just a link, or a live feed posting performs better on your website.
6) Track Progress with Insights
Tracking your progress with Insights is a great way to see how your posts are performing and when.
Insights will break down the amount of people who interacted with your content. They give you times your content is viewed, how many click-throughs the content received, and other useful information. With this information you can refine your post schedules. Push content that is performing well, and see what style of posts do better than others.
7) Respond to Comments
Simple, but effective.
Respond to your customer’s questions, like their comments on your posts, provide useful information for those in need, and give you audience the feeling of an interaction with you.
That human element can make all the difference in the world.
Arby’s is really good at this on their Twitter:
Facebook now triumphs over Google sites on referral traffic, so there is no better time than now to really optimize your Facebook page and get serious about marketing there.
Luckily the best way to optimize your Facebook is to integrate it with your website pages, and it just so happens to work the other way as well.
Take the time and go through these steps. The results will follow.