In this episode of the Better Than Success Podcast, we sit down with Lidyr Creative’s and Better Than Success’ VP of Business Development Kiarra Solomon to talk email marketing techniques. With extensive experience in non-profit and government planning and funding, Kiarra helps Lidyr clients identify and obtain access to streams of capital, resources, and relationships…
Here at Better Than Success you know our number one goal is to teach you the art of success. That’s why we not only consistently provide you with valuable free content, podcast episodes, and worksheets, as well as premium resources when you are ready to help you take your business to the next level. But…
In this episode of the Better Than Success Podcast, Nikki Purvy talks about quick tips for copywriting for social media CTAs, ads, landing pages and email marketing. We talk about the most persuasive word in the English language and how to use it. Learn the formula for writing effective sales copy that converts. Get the foundational mindset…
One of the things that can have a huge impact on your sales conversion rates is your copy. By copy I mean the actual words that you use to share your message with your audience and compel them to buy. And you use copy on your website, in your emails, on your sales landing pages and so…
If you’re still managing your own social media accounts, you may feel overwhelmed by the responsibility of doing that plus all the work it takes to actually run your business. Using social media tools is a great way to make life easier when it comes to running your business’ social media accounts. Of course, it’s…
Are you creative, analytical, or both? Knowing this attribute will allow you to better accommodate the ways you learn, work, and even what goals you pursue in order to make yourself a more efficient person. Take this short quiz to find out a little more about yourself, you may be surprised by the results.
I’ve been a part of the athletic footwear (sneaker) industry for three decades and I’ve been fortunate to work in Product Sourcing, Product Development, Product Innovation, Production, Marketing, Product Line Management, and Sales. It has been a very exciting experience that has taken me all over the world and allowed me to live in some…
Everyone knows that you social media is one of the best tools available to market and grow your business. But if your social media campaign is going to be successful, you’re going to need more than a bunch of followers and likes. The real question that every small business owner needs to answer when it…
Nina Keyes is the Founder and CEO of The Philly Cheesesteak Tour. The Philly Cheesesteak Tour is a sightseeing food tour that highlights Philly Culture, Philly History and most importantly, the world famous Philly Cheesesteak. Nina is a full-time teacher and mother by day and tourism and hospitality specialist by night. In this episode of…
When you go out into the world to promote your business, your business card is usually the first thing a prospective new client sees. And, in order to make a lasting impression you should make sure that your business card is memorable. And, not only that, but make sure you actually have one! In order…