Building a Brand Awareness Strategy in Five Steps

Brands and advertising are ubiquitous nowadays. Sometimes it feels like they’re inescapable! Therefore building a brand awareness strategy is essential to keeping your company in the public’s attention and fighting off competitors. For an effective brand awareness strategy, you need to recognize that your different audiences respond to different information about your brand. Use the…

Does Your Brand Have Staying Power

5 Ways to Build a Brand with Staying Power

For small businesses, branding is just as important as it is for large businesses. A business without branding– in the grand scheme of things– means nothing. Just think about McDonald’s, whenever you see the golden arches you instantly think “Mickey D’s!” Or how about Christian Louboutin, you instantly know that’s what someone’s wearing when you…