Better Than Success is a resource and podcast hosted by Nicole Purvy, founder of Lidyr Creative Marketing. BTS teaches entrepreneurs and the aspiring, how to teach themselves the Art of Success in Business! Subscribe to Better Than Success on iTunes and please consider leaving a rating or review! If you are ready to start your entrepreneurial journey, contact us at 215/550-5054. Android users can listen to Better Than Success on Stitcher or Download the RSS Feed

What is a Cultural Divergence in Business?

Every entrepreneur needs to know what a ‘cultural divergence’ is. No, actually, every marketer needs to know this term. Traditionally a ‘cultural divergence’ is the tendency for cultures to become dissimilar over time. But as it pertains to business it means something a little more specific and intentional. Cultural Divergence A cultural divergence is an…