What is a Cultural Divergence in Business?

Every entrepreneur needs to know what a ‘cultural divergence’ is. No, actually, every marketer needs to know this term. Traditionally a ‘cultural divergence’ is the tendency for cultures to become dissimilar over time. But as it pertains to business it means something a little more specific and intentional. Cultural Divergence A cultural divergence is an…

Building a Brand Awareness Strategy in Five Steps

Brands and advertising are ubiquitous nowadays. Sometimes it feels like they’re inescapable! Therefore building a brand awareness strategy is essential to keeping your company in the public’s attention and fighting off competitors. For an effective brand awareness strategy, you need to recognize that your different audiences respond to different information about your brand. Use the…