So last week I wrote an article “3 Reasons Why Every New Entrepreneur Should Focus on Running ONLY One Business at a Time”. We received a lot of feedback about that article. The feedback ranged from comments like “I completely disagree but this was a well-written article” to “Thank you so much. This really helped…
I talk with a lot of entrepreneurs and business startup hopefuls and there is one thing in common amongst all of them, they have lofty goals and take a lot of pride in their goals. This is one of my favorite things about this amazing group of people because they desperately want to effect change…
As you can imagine, owning or starting a business is hard, especially if it’s your first time. In those oh-so-important early years of the business, the business owner wears so many hats. You literally have to know the equivalent of ten jobs just to stay afloat. It’s exhausting yet exciting. Every day is a new…
We design a lot of ecommerce sites at Lidyr, so we have an arsenal of tricks that help our clients sites look like they have a huge marketing budget, function like the big dogs and convert like they’ve been in the game for a while. While a lot of our tricks come from our fancy…
When it comes to following your dreams, be prepared to be committed for the long haul. Whether you’re starting a business or embarking on a dream career, please know that your dreams have been put inside of you for a reason. They are tied to your life’s purpose. Your life’s purpose should be seen…
I’m going to start my case of why your elevator pitch is your single best marketing tool with a story. I once knew this guy whom I thought was a party promoter. Lets call him Jim. Jim was always doing events. Around that time we, Lidyr Creative, took on this political campaign as a client.…
I truly believe that how you start your day will set the tone for the entire day. Your morning routine will determine your mood for the morning, which sets the mood for the afternoon, and ultimately your whole day. So the habits you develop when you wake up in the morning dictate how productive…
Writing a mission statement can be one of the most difficult things to do when starting a new business. It sounds like a simple task but it’s not, at all. We consult a lot of clients for business development who completely get hung up on this. But the truth is, the reason that its difficult is…
A few years ago, just before officially turning my freelance web design business into a full fledge agency with employees, Lidyr Creative Marketing Agency, I ran an ecommerce business, Chic Renegade. The business still exists but it’s kind of on the back burner because currently we are working on so many Lidyr Projects, both internal…
One of the most popular mistakes of many start-up businesses is that they try to appeal to too many people. They are afraid that if they cater to one specific group, then they will lose sales by ostracizing other large groups of the market. The reality is that this couldn’t be further from the truth,…