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Daily Archives: February 1, 2016

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  4. 01

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Define Your Customer Avatar with This Questionnaire

Business Development, MarketingBy Nicole PurvyFebruary 1, 2016

One of the most popular mistakes of many start-up businesses is that they try to appeal to too many people. They are afraid that if they cater to one specific group, then they will lose sales by ostracizing other large groups of the market. The reality is that this couldn’t be further from the truth,…

7 Real Life Lessons I’ve Learned as a Graphic Designer

Branding, Design, MarketingBy Nicole PurvyFebruary 1, 2016

Just like every other human being, I am a work in progress. Last year, I got a promotion to Lead Graphic Designer at our parent company Lidyr Creative. During this time, I’ve learned so many “designer lessons” that translate into real life lessons. These lessons are very important, and I‘m still learning. The point is that…

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