Everyone wants a reporter to cover their story. But who knows what reporters want? Yes, reporters want great stories, but you have to remember that they are people, too. You may not have a story that you want to pitch to a reporter today, but any publicist worth her salt knows that most times, getting…
Understanding your money personality will really help you as you continue to build your business. If you don’t understand your motivations and spending habits, you could go through years of being an entrepreneur or business owner without ever really maximizing your profits and growing your business. Take this quiz to find out what money personality…
As you can imagine, owning or starting a business is hard, especially if it’s your first time. In those oh-so-important early years of the business, the business owner wears so many hats. You literally have to know the equivalent of ten jobs just to stay afloat. It’s exhausting yet exciting. Every day is a new…
Your workplace environment can have a huge impact on your levels of productivity and overall success. Many people make the mistake of thinking that money can motivate someone to perform better. While in some cases, a raise may make a good employee better, that is generally not the case. In fact, salary increases and bonuses…
When you think of the word failure, you kind of see this huge dark cloud behind it. You see this is because, throughout your entire life you have been told that “failure is not an option,” but it is! How can you know where you need to improve if you’ve never failed at something? W. C. Fields said “If…
Knowing and understanding your leadership style is essential to being a successful entrepreneur. If you ever want to effectively lead a team you must first know what kind of leader you are. Even if you’d like to change your leadership style, or become a better leader, you first have to know where you are before…
I’m going to start my case of why your elevator pitch is your single best marketing tool with a story. I once knew this guy whom I thought was a party promoter. Lets call him Jim. Jim was always doing events. Around that time we, Lidyr Creative, took on this political campaign as a client.…
Very many small business owners overlook the opportunities that may be available through business certifications. Even if you aren’t a large business or corporation, you business may still be able to attract and land contracts from the government, or even private firms and corporations. If you meet certain qualifications, these certifications can be the extra…
Every entrepreneur has traits that set them apart from others, such as risk-seeking, hard working, and extremely independent. However, it’s our ability to see the world differently from others and our creative problem solving skills that make them successful. Unfortunately, sometimes we run out of great ideas and it seems like the idea was just at…
Business Etiquette is extremely important if you want to go far in life. Unfortunately, too many of the people who lack business savvy don’t realize they do. Professional social situations can be a little awkward at times. The rules are slightly different from the ones that govern your typical social events, but business school– or…