Just like every other human being, I am a work in progress. Last year, I got a promotion to Lead Graphic Designer at our parent company Lidyr Creative. During this time, I’ve learned so many “designer lessons” that translate into real life lessons. These lessons are very important, and I‘m still learning. The point is that…
As you grow your business and hire new employees, it is important that you have a company manual that includes standard operating procedures. Now, before you even get started, you should know that creating your company manual will not be an overnight project. It will take commitment to completing the task, and will happen over…
Whether you are new to ecommerce or you’ve been around for sometime, you will need a little inspiration, encouragement and insight from time to time. Podcasts are also a good source of education, especially if you’re the do-it-yourself type. Even if you’re not a regular podcast listener, its good to have a few go-to podcasts…
As a company who works with many startups, we’ve accumulated quit a bit of knowledge about startup pitfalls in a relatively short amount of time. Like any other post, our goal is to help you to avoid easily-avoidable mistakes as you start your business. So, here’s a piece of advice from our team…create a Brand Style…
When designing a website, there are four potentially catastrophic problems that can easily be avoided. These errors easily turn off users towards your online boutique and drive them into the arms your competitors. The thing is, these mistakes are also extremely easy to avoid, as long as you know what you’re looking for. Avoid These…
So you want to start a business? There’s definitely a few Marketing Tools you’re going to need to get started. I know you’re wondering, well, what exactly do I need? There’s an enormous amount of marketing materials out there that you can choose from, but you want to choose the best ones that will give…
In episode 1 of the Better than Success Podcast your host Nikki Purvy defines ‘Point of Difference’ and explains why your business needs one. She also gives you a questionnaire to help guide your through establishing your business’ Point of Difference. We then talk further rules that every business owner should follow when narrowing down…
Choosing the Right Colors For Your Logo Choosing colors for your logo sounds simple, but can actually be one of the most important aspects to designing your logo. Colors have inherent connotations and meanings behind them. If you ignore this, your company can be about one thing and completely give off an opposite vibe than…