When it comes to social media management tools, the two titans that tower over the rest are Hootsuite and Buffer. The idea is that both of these tools allow you to publish and schedule social media posts. They each have varying scopes, but are so close to each other it can be hard to figure…
Finding new customer leads online can be tough. Whether you are an online business or a traditional brick and mortar shop, online marketing offers many opportunities for attracting new clients to your business. Social media sites are one of the most useful resources for small businesses. However, social media ads are most effective for building…
No matter how good your product or service is, it is just a matter of time before you have your first encounter with the client from hell. You simply cannot avoid it. Typically this person will want to take up all of your time so that you can focus on their project or issue, frustrate…
In episode 2 of the Better Than Success Podcast, your host Nikki Purvy talks what networking really is and how to network when your business leaves you with little time to do so. Learn to network effectively without actually networking and the #1 rule of networking. Click here to download this episode’s transcript. Subscribe to Better…
Sliders seem sleek and cool. They’re those carousel of images and text that slides different images across your screen. They look like an easy way to display different types of information without sending users to different pages. That sounds great, but in reality, it’s not the case. Instead, they can have the opposite effect of…
Just like every other human being, I am a work in progress. Last year, I got a promotion to Lead Graphic Designer at our parent company Lidyr Creative. During this time, I’ve learned so many “designer lessons” that translate into real life lessons. These lessons are very important, and I‘m still learning. The point is that…
As you grow your business and hire new employees, it is important that you have a company manual that includes standard operating procedures. Now, before you even get started, you should know that creating your company manual will not be an overnight project. It will take commitment to completing the task, and will happen over…
Whether you are new to ecommerce or you’ve been around for sometime, you will need a little inspiration, encouragement and insight from time to time. Podcasts are also a good source of education, especially if you’re the do-it-yourself type. Even if you’re not a regular podcast listener, its good to have a few go-to podcasts…
As a company who works with many startups, we’ve accumulated quit a bit of knowledge about startup pitfalls in a relatively short amount of time. Like any other post, our goal is to help you to avoid easily-avoidable mistakes as you start your business. So, here’s a piece of advice from our team…create a Brand Style…
When designing a website, there are four potentially catastrophic problems that can easily be avoided. These errors easily turn off users towards your online boutique and drive them into the arms your competitors. The thing is, these mistakes are also extremely easy to avoid, as long as you know what you’re looking for. Avoid These…